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The retail trade in Europe - diagnosis and future prespectives – ebook
Barbara Kucharska Michał Kucia Grzegorz Maciejewski Mirosława Malinowska Agata Stolecka-Makowska
Retail trade constitutes an important sector of economies in European countries. Retail trade faces numerous changes caused by the processes of concentration and integration of retailers, internationalization of commercial organizations, progress within IT technologies and trends in customers` behaviours. Multiplicity and diversity of customers` needs, which may be satisfied in retail trade, contribute...Data dostępności: